Cell Phone Screen Recording Apps vs Snapchat

   With over 30 million active users, Snapchat boasts a unique social media tool that allows its users to communicate with videos, photos, and text without having to worry about the material being on the internet forever. Users have the option to set their messages to auto-delete between 1 and 10 seconds or 24 hours. After that time span, the messages are gone and no users are capable of digging up those messages again (unless you're Snapchat or the FBI, of course). Hence, the ghost on its logos. This adds a whole new dimension to security that all of the other social media platforms do not have.

Not so fast...

   News just surfaced that App companies have found a way to derail Snapchat's unique privacy software (by having messages delete) in order to allow users to secretively save Snapchat messages forever. According to Damon Beres on Huffington Post Technology, an app called AZ Screen Recorder - No Root allows users to record the activity on their cell phone screens and save it in its memory as a video. This application can be found on the Google Play Store for free. So, all of those ugly selfies and provocative videos can be secretly saved by a slick user on the other end.


   Although the App is not well known, it's out there. I don't believe that this will completely take Snapchat out of business, but if more news surfaces on this topic people may become skeptical. Remember, all content on social media has the potential to become viral. All it takes is one example of how someone used this recording App to be posted on Facebook, Twitter, or Instagram in order for the news to leak fast. That will be devastating for Snapchat to bounce back from - even through exhaustive marketing efforts.

   With that said, this news is not meant to scare current or interested Snapchat users, but as a caution to what you post on Snapchat. If used correctly, Snapchat can be a very interesting social media marketing tool.

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http://www.huffingtonpost.com/entry/save-snapchat-video_561e5771e4b028dd7ea5d393