Pinterest Catching up with Twitter in Total Active Users

   Who would have thought Pinterest would get this big - catching up with Twitter, part of the three headed monster dominating social media use (Facebook and Instagram the other two). Compared to Twitter's 304 million active monthly users, Pinterest is reaching 100 million active users for the first time. As we all know with social media, if Pinterest catches fire it can reach Twitter in active users within months.
   Pinterest is a content sharing social media tool that allows users to share what they find online to their followers. This can be in the form of news, promotions, coupons, cool tips, and anything else imaginable. When a user pins an item of interest, followers can click on those pins and be directed to the same cool reason why the user pinned it in the first place. This is a great social media tool for marketers because it opens the door for the opportunity of earned media in its products. Earned media is the promotion of a product without the company having to pay or direct the advertising. An example of this with Pinterest is a user pinning a sale promotion at Macy's without Macy's company having influence on the pin. Macy's sale promotion "earned" the pin without having to reach out for promotional help. Macy's just had earned media in this blog post just by me using the company as an example.
   Social media marketers can also use Pinterest to connect with a community of users interested in what's new with the company. Companies can pin online promotions, coupons, and sneak peaks of new products all with a few clicks or touches. If used correctly, loyal fans will spread the word and also post the same pin on their walls for their followers to view. If a consumer as a very active fan base, one pin has the potential to catch wildfire within the active users of Pinterest. Companies can also earn revenue off these pins, due to clicking on the pin of course, without having to pay for the Pinterest account (only those who monitor it). All-in-all, any content sharing social media tool, like Pinterest, can be a big boost in marketing for companies if used effectively.

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