E-Commerce Sites Primed to Break Sales Records During this Holiday Season.

   During this holiday season, especially Black Friday and Cyber Monday, e-Commerce sites are set to break records in sales. According to Rebecca Borison, writer on TheStreet, researchers at Forrester expects online holiday shopping to exceed $95 billion this year.

   While some companies like Amazon are staying quiet during promotions this season, other companies like Ebay are ramping up promotions bigger than they did before. But, according to Jim Cramer, another writer on TheStreet, he believes with all the hype Ebay is having - that Amazon is going to steal the show this year. This is due to their strong business model and patented 1-click purchasing option.

   According to the U.S. Census Bureau, e-commerce makes up 7.4% total retail sales for the year but that number is constantly growing (up .2% from the previous quarter). Rebecca Borison explains the reason for this is due to the increase in smart phone use. Now, shoppers don't have to be present for the time-crunching deals. They can still be involved in the promotion while not being present.

   This topic tackles another one of the four zones in online communities - social commerce. Amazon and Ebay expects to see a boost in ratings and reviews this holiday season due to the increase in online purchases. In essence, this holiday season can set the tone for new products entering the market. Word of mouse spreads like wildfire, especially during the holiday season. In essence, if a company (or sellers) experiences a high number of positive reviews this season - it can be a fantastic base to start off with entering the new year. These reviews can act as social proof that the seller is legit, making buyers more confident in making the decision to buy.

Follow more on this story with this link:

http://www.thestreet.com/story/13366693/1/e-commerce-sales-are-set-to-hit-new-records-on-cyber-monday-and-black-friday.html?puc=TSMKTWATCH&cm_ven=TSMKTWATCH