Instagram Creates New Account for the Business Community

 

   On October 14th, 2015, Instagram created an account to showcase the successes of small businesses, ad agencies, and brands. This account is available for the general public at @Instagramforbusiness. Instagram went back to pay respect to those who helped keep the company in business during times of Facebook explosion, YouTube, and Twitter on the rise. Those who helped Instagram were companies like Ben and Jerry's Ice Cream that used the social media platform to advertise. Although the users are the life blood of Instagram, commercial ads are the heart keeping the company alive.

  
   @Instagramforbusiness is a place where businesses can be the first to showcase its newest products and for users to hear it first. Businesses have found more creative ways to advertise on Instagram without making it "look" like an advertisement. Businesses went from advertising on traditional forms of media that incorporated music, text, movement, and scripts. Companies are now limited to just a photo and a small caption in order to promote the products or services in its entirety. For an example, in the picture to the right, Redbull promoted its products through its partnership with NASCAR. Redbull keeps people moving even through the toughest moments, and that is showcased here by putting its content on the back of a NASCAR vehicle. NASCAR is known for its extreme racing, dangerous moments, and endurance of its cars and drivers. That's a very creative way to showcase an energy drink with just a picture. Instagram allows those companies to do so now with this new account. Companies can now hit it home with the consumer all in one social community.

   People in the social community @Instagramforbusiness are now able to share these ads with their followers - strengthening the ad equivalency value through power users. Huge influencers that mention positive opinions about certain ads creates more value for the company's products. This is huge for companies advertising on social media because word of mouse can give companies more than what they bargained for on social media advertisements. Being an aspiring small business owner, I like this move by Instagram. Small businesses need a channel to make big splashes in marketing efforts and Instagram has found a way how.

For more information feel free to refer to this link:

http://marketingland.com/instagram-says-its-for-business-not-just-selfies-with-new-account-146873