The shop owner mentioned something that I've never thought of during my time of getting exposure: video resumes via YouTube. A recent trend in the paintball community is that players are using YouTube as a paintball resume for prospective teams. Players would post their best footage, mix it up together, add some music and other effects to create something teams can view before making contact.After I heard that, I remembered that come high school and college players do that to attract scouts. When connecting that to paintball, I see that it can be very cost effective to create a video resume. Paintball is a very expensive sport. For a player to pay entrance fees and boxes of paint it can add up when playing frequently. So, during the few times a player goes out and plays, they can record themselves to give teams a first person view of the player's performance. With just a little bit of time behind the computer a player can create a video that can be seen by a greater amount of people off the field.
YouTube is a form of social media that can a great marketing tool if utilized correctly. YouTube can make "nobodies" into stars. For the purposes of this blog, YouTube can be a great marketing tool for potential sports recruits. Not only can one person reach the masses with just one video, IT'S FREE!

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