Video Dominates Social Media in 2015!

 

   A recent study done by the large networking company, Cisco, revealed that Video will account for over 80-percent of social media traffic by 2019! This means that most of the content that will be shared will be in the form of a video or other multimedia formats like slide shows or GIF files.

   What does this mean?

   Social media platforms that are video dominant like YouTube, Vine, Instagram, and Parascope will see quite some success in the coming years. Just in the first ten days of its launch, Parascope nabbed a million users worldwide. This is because live streaming is becoming the next big thing, and more investors are looking into live-streaming companies to put their money in. People want to see what is happening currently, so they can become a part of the experience. No more waiting for videos to be edited and screen played. People want the real thing, and they want to be able to interact with what is playing.

   This relates to social media marketing because more and more companies will now be posting video content online for its followers. This includes other social media platforms like Facebook, Twitter, and Pinterest. This can be in the form of product tests, new innovative commercials, trailers, and teasers. Only a few companies like BMW have tried live video streaming in promoting its products; but that is just a start of what it is to come.

Follow more here! http://www.cnet.com/news/watch-this-video-dominates-social-media-in-2015/